Search Engine Optimization and Online Marketing

Making your Web site easy to find for those who do not already have your Web site address is obviously key for businesses, but most have only the slightest notion of what that involves. A comprehensive strategy to increase your online visibility not only can increase revenue, but if done correctly, should easily pay for itself over the short-run.

Key components of a strategic online marketing plan include:

• Keyphrase Research - Find out what users are searching for and take a reverse engineering approach to search engine optimization
  
  
• Web Page Optimization for Organic Listings - Increase both the number and percentage of keywords on your pages and take other crucial steps to maximize visibility to the search engines spiders so that when they crawl your pages, they see what you want them to see. If your Web developer or SEO consultant stresses "META Tags" or some sort of "hidden" text...run
  
  
• Formulating a Pay-Per-Click Plan and Track Results - Don't just pay to be #1 on Yahoo! or Google, make sure your advertising dollars are spent wisely. Netstrom can help you track conversions and ROI in a way that is meaningful to you
  
  
• Invest in Training - Too many firms don't thoroughly understand the depths of search engine optimization and online marketing and therefore do themselves a disservice trying to manage these efforts in-house without the necessary in-sight. Netstrom can provide high-level professional training so businesses can more effectively manage and grow their online image

This past summer, Netstrom Founder Dan Stone was part of a panel of search engine marketing experts on "Advanced Design Topics" at Search Engine Strategies in San Jose, California The session covered issues relating to maximizing search engine visibility while maintaining an attractive and user-friendly Web page design. "Far too often a Web developer will sacrifice good search engine optimization practices in exchange for a more elaborate layout and design. A simple approach invariably works better from both an SEO perspective and good user-friendly design. In the end, such an approach gives the client a longer-lived Web site and costs them less in the long run." said Stone.

More information is available from the conference sponsor SearchEngineWatch.com.

For more information, please contact Netstrom about your search engine optimization and online marketing needs.